Pay-Per-Lead Marketing for Small Businesses | Growth Partners
Pay-per-lead marketing for small businesses

The agency retainer is dead.
Pay per lead.

One team runs your ads, SEO and landing pages. You pay a $286-a-month software fee, fund your ad spend directly, and pay a set fee only for qualified leads delivered to your CRM.

Free · About 2 minutes · No obligation
  • ✓ No long-term contract
  • ✓ You approve what counts as a lead
  • ✓ Every lead lands in your CRM
Small business owner checking new leads on his phone beside his work van
$286/mosoftware fee
Directad spend goes straight to Google & Meta
$0performance fee without delivered leads
Two-minute qualifier

See if your business qualifies.

Question 1 of 8 · about 2 minutes

🔒 Your answers stay with our team. We never sell or share your details.

How you pay

Three simple fees. Most of it tied to results.

1
One-time setup

We build the engine: campaigns, landing pages, tracking and your CRM connection. Usually live within a few weeks.

2
$286 / month software fee

Covers the software and tracking that run the engine. No long-term contract.

3
A fee per lead delivered

Only on qualified leads that land in your CRM with their source attached. What counts as a lead is agreed in writing before launch.

Ad spend is paid by you, directly to Google or Meta, so there's no markup. Most businesses start between $1,000 and $3,000 a month.

Find out in two minutes if the numbers work for your business.
See if you qualify →
Old model vs. Growth Engine

Retainers pay for hours. We get paid for leads.

Traditional agency
✕Monthly retainer, often with a 6–12 month contract
✕Paid the same whether leads come in or not
✕Ads, SEO and website handled by three different vendors
✕Reports that are hard to tie to real leads
The Growth Engine
✓Low $286/month software fee, then pay per lead
✓We only earn more when you get leads
✓Ads, SEO and conversion optimization run as one system
✓Every lead tracked live in your own CRM
What you get

Four parts. One engine.

Most agencies sell these as four separate retainers. We run them together, because leads only come in when all four work as one.

01
Paid Advertising

Google, Meta and Bing campaigns built to a cost-per-lead target, not a spend target.

02
SEO

Search rankings that bring in free leads and lower your cost per lead over time.

03
Conversion Optimization

Landing pages, forms and call flows tested until more visitors turn into leads.

04
Your CRM, open

Every lead lands in your pipeline with its source attached. That's how we bill, and how you check us.

How it works

From qualifier to paying customers.

Three steps. The first one takes two minutes.

1
Take the qualifier
A few questions about your business, budget and capacity. You see your result instantly.
2
30-minute fit call
We walk through your market, your lead targets and exactly how the fees work. No obligation.
3
Engine goes live
Ads, landing pages and tracking wired into your CRM within a few weeks. Leads start as soon as ads run.

Who it's built for.

Great fit for pay-per-lead
You sell a service with real margin per customer
You can take on more work this month
You answer the phone and follow up on leads
You'll give us access to your CRM (or let us set one up)
Not ready yet?
Your ad budget is under $1,000 a month
You want brand awareness more than leads
You're not set up to track leads yet

You may still be a fit for our Growth Plan: a flat monthly plan that gets your business ready for pay-per-lead. The qualifier tells you which path fits.

Find my path →
FAQ

Straight answers.

A one-time setup, a $286-a-month software fee, then a set fee only on the qualified leads we deliver. What counts as a lead is agreed in writing before launch, and every one is visible in your CRM.

No. We're not a lead seller. The campaigns, ad accounts and landing pages are built for your business, and the leads they generate go to your business only.

You do, directly to Google, Meta or Microsoft. It never passes through us, so there's no markup. We size it with you on the fit call; most businesses start between $1,000 and $3,000 a month.

No. You stay because it works. If the engine stops producing, the performance fee stops with it.

It's how we bill and how you check us. Every lead lands in your CRM with its source attached. No CRM yet? We set one up as part of the engine. You own it; we get access.

Ads and landing pages are typically live within the first few weeks, and leads start as soon as ads are running. SEO builds over months and lowers your cost per lead over time.

You'll see that right away, along with what's holding you back. Many businesses that aren't ready for pay-per-lead are a fit for our Growth Plan, a flat monthly plan that gets you ready. You can still book a call either way.

Stop paying for effort. Start paying for leads.

We onboard a limited number of new businesses at a time so every launch gets full attention. Two minutes tells you if yours is a fit.

1  Two-minute qualifier2  30-minute fit call3  Engine live in weeks
See if you qualify →